“Stories demand to be heard. I help shape them into something that sticks.”
Over the past decade, I’ve worked almost exclusively with startups, helping them craft content that cuts through noise, builds identity, and drives engagement. My work spans technical content, brand storytelling, investor messaging, and creative writing.
Every project is a collision of creativity and strategy—whether it’s marketing a brand, fixing a broken narrative, or rethinking how content works in an AI-driven world. Here’s what I do and where I’ve left my mark.
Content Marketing
“Words are only as good as the impact they create.”
Case Studies & Whitepapers
- Built editorial workflows at Web Ache Solutions, managing a team of 12 to deliver 60+ technical pieces a month for clients across SaaS, AI, and robotics.
- Ghostwrote thought leadership pieces for clients, including articles published in Interesting Engineering and other industry platforms.
- Crafted research-backed whitepapers for B2B tech startups, distilling complex topics into engaging, high-authority content.
Copywriting & Digital Content
- Drafted website content, ad copy, and landing pages for brands like Pneucons and Karikala (F&B, fashion).
- Developed social media messaging and brand campaigns at ABF Studios, aligning them with strategic business goals.
- Designed investor-facing business presentations that translated data into compelling brand narratives.
Investor Memorandum & Brand Positioning
- Worked closely with startups to create investor pitch decks and memos that balanced financials with storytelling—because data alone doesn’t raise money.
- Refined messaging frameworks to help businesses communicate value beyond just features and pricing.
Content Strategy & Planning
“Good content isn’t about writing more—it’s about writing what matters.”
Editorial Strategy & Execution
- Served as Editor-in-Chief for multiple large-scale content projects, including state-level science and robotics museums.
- Led content strategy for The High Bohemian, a niche creative magazine focused on experimental writing and cultural commentary.
- Planned and executed brand content ecosystems, ensuring storytelling remained consistent across web, social, and marketing channels.
Brand Guidelines & Identity
- Developed brand voice, messaging, and tone guidelines for multiple startups, helping them establish a clear identity.
- Rebranded Jamlouder, refining its messaging for a more cohesive and compelling brand presence.
- Created narrative-driven brand books that ensured long-term consistency in communication.
Brand Building & Strategy
“A brand without a story is just a product. I help turn products into movements.”
- Built brand narratives for multiple fashion, F&B, and SaaS startups, making sure their messaging wasn’t just functional but memorable.
- Crafted customer engagement strategies at ABF Studios, ensuring brands connected emotionally and strategically with their audience.
- Designed storytelling frameworks that helped startups position themselves authentically, avoiding generic ‘corporate’ messaging.
Experimental & AI-Driven Content
“Disrupting storytelling with technology and unorthodox narratives.”
AI & Narrative Experimentation
- Developed AI-assisted content strategies, leveraging prompt engineering for more efficient content workflows.
- Created a Chess Game Using AI that used machine learning for dynamic storytelling, blending gameplay with evolving narratives.
Experimental Storytelling & Concept Shoots
- Led concept-based photography and video projects, such as Arson with Bad Monk, merging visuals, narrative, and branding.
- Explored AI-generated visuals and text synthesis to test new storytelling formats beyond conventional writing.
Creative & Collaborative Writing
“Some stories are told. Others demand to be re-written.”
Script Doctoring & Film Writing
- Worked on multiple short films, including Paisaa and Raeezyada, handling screenwriting, script revisions, and direction.
- Refined, structured, and rewrote scripts for emerging filmmakers, ensuring narratives flowed with clarity and emotional weight.
Editing, Publishing & Literary Translation
- Provided developmental editing and content refinement for writers across fiction, essays, and screenplays.
- Curated, edited, and published digital and print content, shaping raw ideas into polished works.
Let’s Build Something That Sticks.
If you need a content strategist, writer, or narrative designer to help shape your brand, refine your storytelling, or create something experimental, let’s talk.